Vue Entertainment embraces Unique Digital product suite

08·12·16 News

London – 8th December 2016

Vue Entertainment (UK) has signed a multi-product deal with Unique Digital to transform the way Vue manage their Digital Cinema estate. Vue have deployed Unique Digital’s Smart Trailering™ centralised trailer planner, Basekey™ KDM management tool and Ad-Transit™ pre-show automation solution.

Using Unique Digital’s innovative Smart Trailering™ software, the Vue trailer pre-show is created centrally for the entire estate, and delivered to site in a single coordinated workflow. Taking advantage of Smart Trailering™’s intelligent trailer library enables optimal trailer inclusion; the Vue solution also includes full management of in-house DCP content and overall show structure.

Ad-Transit™ works in tandem with Advertising Accord™, Unique’s advertising management system utilised by DCM to schedule the advertising element of the pre-show. By integrating with the Sony TMS API, pre-show playlists are automatically assigned to the feature show playlists saving hundreds of hours manual work across the estate.

Basekey™ is the final complimenting solution, automatically delivering KDMs e-mailed from Distribution directly to the screen server and providing receipt of delivery.

“What Unique Digital have been able to offer is a cross platform pre-show and KDM solution that combines intelligence with ease of delivery and use” commented Roland Jones, Executive Director Technical Services Vue Entertainment. “We enjoy a good working relationship with Unique and when discussing the issues faced providing a centralised, automated and intelligent pre-show construction we felt their product suite met all of our needs”.

“Vue offered us a challenge we were looking to embrace, taking our 3 solutions from our product suite and working with Vue to adapt to their workflow. We are a software team, its what we do and we are delighted to be rewarded with a contract by Vue for our innovation” said Phil Morris, COO of Unique Digital.

Smart Trailering™ is a solution that centralises and automates trailer scheduling. Its smart because Smart Trailering™ removes all the common playlist building mistakes. Trailer version, certification & duplication are all automatically managed by the software in creating targeted Trailer content.

Smart Trailering™ and Ad-Transit are compatible with all TMS models that support pre-show API connectivity: Unique Digital’s RosettaBridge™, AAM Screenwriter, Sony and Cinedigm TCC. Basekey™ works independently with all SMS, IMB and projector models.


About Vue Entertainment

Vue Entertainment is part of Vue International – one of the world’s leading cinema operators, managing the most respected brands in major European markets and Taiwan, spanning ten countries, 211 sites and 1,875 screens.

Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.

Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail. Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.

Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International.

Further information at:


About Unique Digital

Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge™ TMS), content delivery system (Movie Transit™), advertising back office system (Advertising Accord™), KDM delivery solution (Basekey™), Trailer Management (Smart Trailering™™) and VPF management software (Cinema Accord™).

For more information, please contact: Unique Digital Ltd +44 7961 187331 –

Further information at: