Unique Digital provides Worldwide Cinema Distribution for the UN’s Project Everyone in 2016 #WhatIReallyReallyWant

12·07·16 News

London – 13th July 2016

Following on from the worldwide 2015 success of the United Nation’s Project Everyone global cinema campaign #WeHaveAPlan – Unique Digital is delighted to be able to provide ongoing support to the United Nation’s Project Everyone Team with their 2016 initiative #WhatIReallyReallyWant

The new advert will launch in Cinema on the 22nd July 2016 and will call on people to share #WhatIReallyReallyWant on social media, igniting a campaign to encourage mass public support for the rights of girls and women worldwide.

The advert will be distributed globally through Unique Digital’s DCP Production services division, based out of Manchester, UK.

SAWA and its members have committed to a global cinema campaign between July and September 2016 with the results of the campaign being presented to world leaders at the UN General Assembly in September 2016.

Richard Curtis, Writer, Director, Comic Relief Co-Founder and SDG Advocate said “Last year the UN, Project Everyone and many partners launched a mass awareness-raising campaign reaching 3 billion people in just 7 days with news of the UN Sustainable Development Goals. This year we’re keeping up the noise and going deeper – fighting for 15 decisive years – trying to show how the Goals contain the answers to the world’s problems – especially focusing on the incredible importance of progress in the area of girls and women – Global Goals for Global Girls.”

“Last year, Unique Digital pioneered the worldwide delivery of a multi format, multi-language global advertising campaign – unheard of within the Cinema Media landscape. We delivered on-time and without issue, enabling Cinema to provide the launchpad and the basis of the targeted 3 billion people in 7 days” commented Nick Johnson, Unique Digital DCP Delivery Manager.

“The United Nations and Project Everyone don’t ask you back if you don’t have a track record of delivery and professionalism, that is why we are delighted to be able to continue to support this wonderful initiative in any way we are able “

Global Goals for Global Girls #WhatIReallyReallyWant launches in Cinemas worldwide on 22 July 2016.


About Project Everyone & the Global Goals Campaign

At the United Nations Sustainable Development Summit on 25 September 2015, 193 world leaders adopted a set of 17 Sustainable Development Goals. These ‘Global Goals’ are a plan of action to end poverty, combat climate change and fight injustice and inequality.

About SAWA

SAWA is the global trade body to the Cinema advertising industry. They continually build and develop international standards and best practice for the Cinema medium; raising the profile of Cinema advertising through research, setting of standards and marketing initiatives. SAWA improve the communication between Cinema advertising companies around the world, in turn facilitating the easier buying of the Cinema medium for advertisers and agencies.

SAWA are worldwide founding partners to Project Everyone.

For further information, please contact Cheryl Wannell (SAWA, Sydney) TEL: +61 406 215 561 | EMAIL: cwannell@sawa.com

About Unique Digital Ltd

Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord).

Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.

For more information please contact: Unique Digital Ltd +44 7961 187331 – marketing@mailudc.com

Further information at: www.uniquedigitalcinema.com