Unique Digital completes worldwide delivery of un’s global goals25·09·15 News
Unique Digital Production has completed the worldwide delivery of the first ever global cinema ad on behalf of SAWA the Global Cinema Advertising Association promoting United Nations’ Global Goals initiative.
The first ever global cinema ad is a 60 second ad titled #WEHAVEAPLAN and is animated by Aardman, directed by Sir John Hegarty and narrated by Liam Neeson and Michelle Rodriguez with music from Peter Gabriel. The advert is mixed in Dolby 5.1 and Dolby Atmos immersive sound technology, being mastered and distributed globally in all cinema formats by Unique Digital.
The advert will appear in over 30 countries from Friday 25th September, having been premiered in New York’s 42nd St AMC Empire on Thursday 24th September prior to its worldwide exhibition.
Cheryl Wannell – General Manager of SAWA said: “The Global Goals aim is to make these goals FAMOUS and what better place to do that than on the big screen. Cinema educates, inspires and influences people by changing hearts and minds. SAWA, facilitating through our Cinema Advertising Global network, are able to screen the First Ever Global Cinema Ad to promote the Global Goals in over 30 countries.
When we approached Unique Digital to help us, we had no real idea of the size of the task we were asking them to undertake. Unique Digital have been superb, delivering all that was asked of them – and a little bit more that was asked for on the way“
“The delivery matrix required to ensure the correct delivery of all languages, audio mixes, subtitles, aspect ratios, file formats and local naming conventions and requirements was staggering. Unique Digital is proud to have completed the ‘on time’ delivery of the world’s first global cinema advert. The challenges overcome and experience gained from the project places Unique Digital Production at the forefront of Cinema Advertising DCP production and delivery.
We are proud to know our output will be seen on screens across the globe. It’s not often you get the chance to be involved in such a pioneering initiative so we grabbed the opportunity with both hands” commented Mark Stephen, Director of Sales for Unique Digital.
#WEHAVEAPLAN appears on screens around the world from Friday 25th September.
ABOUT THE GLOBAL GOALS CAMPAIGN
The Global Goals campaign, created by Project Everyone in partnership with the action/2015 movement and Global Citizen, is the biggest ever collaboration of NGOs, global brands, public figures, educators, sports clubs, faith leaders, TV and Radio broadcasters, Cinema Advertising companies, telecoms operators, digital and social media platforms, creative and media agencies, publishers, artists and grassroots organisations. Project Everyone is the brainchild of Richard Curtis with the ambition to tell everyone in the world about the Global Goals so they are best achieved. Alongside the founding partners Aviva, Cineme, Getty Images, Pearson, SAWA Global Cinema Advertising Association, Standard Chartered and Unilever, Project Everyone is supported by action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Reliance Group, Save the Children, SAWA, UNDP, UN Foundation, UNICEF, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia. For information about the Global Goals follow #globalgoals @theglobalgoals and visit www.globalgoals.org www.projecteveryone.org
SAWA is the Global Trade Body to the Cinema Advertising industry. We continually build and develop international standards and best practice for the Cinema Medium; raising the profile of the Cinema Advertising through research, setting of standards and marketing initiatives. SAWA improve the communication between Cinema Advertising companies around the world; in turn facilitating the easier buying of the Cinema medium for Advertisers and Agencies. SAWA are worldwide Founding Partners to Project Everyone and The Global Goals. For information on SAWA Global Cinema Advertising Association please contact Cheryl Wannell Email: firstname.lastname@example.org Tel: +61 406215561 or visit www.SAWA.com
ABOUT UNIQUE DIGITAL
Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord).
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
For more information please contact: Unique Digital Ltd +44 7961 187331 – email@example.com
Further information at: www.uniquedigitalcinema.com