Mediadirect Norway as chooses advertising accord from Unique Digital

22·02·16 News

MediaDirect Norway AS (Oslo) has chosen Advertising Accord™ – developed by Unique Digital – to provide its business operations with advertising sales & pre-show management solutions. Advertising Accord went live with MDN on February 1st.

Unique Digital’s Advertising Accord is the market leading campaign management and content distribution solution for cinema advertising companies and will provide MDN with a core system solution which will accommodate, support, grow and innovate with their business ongoing.

“We are delighted to welcome MDN on board; they now have a powerful system solution to support their ongoing business requirements” commented Phil Morris, Chief Operating Officer of Unique Digital. “Our team worked with the MDN team to effect a ‘lightning fast turn-around’ for a core business systems replacement project. Ensuring MDN business continuity while moving them to our Advertising Accord solution was a challenge the team both embraced and delivered on.”

Ronny Lieblein, Acting CEO Media Direct Norge, “Advertising Accord provides both us and our Exhibitor customers with a more flexible, integrated and dynamic solution – benefiting our entire workflow from sales through campaign management to delivery and billing. Seeing the ability of the product, which is already operational with our sister company DRF in Denmark, convinced us Advertising Accord was the required solution for our business.”

The Advertising Accord solution is now responsible for managing and delivering the pre-show content for over 8,000 screens in Europe and is operated by all the market leading cinema agencies in the UK, Irish and Nordic markets – providing all the tools necessary to manage clients, campaigns and a complete post-to-screen DCP distribution service.

Key features include scheduling to individual showing level, on-site screen swap, multiple content block provision and is designed with integration to other data feeds allowing for assimilation of numerous data sources, for example Admissions & Movie Schedule. The Advertising Accord scheduling engine, constantly maximises advertising revenue by dynamically scheduling campaigns for maximum capacity usage.

Advertising Accord is completely agnostic to cinema equipment and is designed to integrate directly with all types of digital cinema TMS, Server and Projector systems, providing automated pre-show playlist building per show.

About Media Direct Norway AS

Media Direct Norge AS (MDN) is based in Oslo and distributes cinema advertising to 85 cinemas, with a total of 6.9 million visitors pr. year. The company is the largest supplier of cinema advertising with a market share of 57 % and is a part of the Egmont Group.

About Unique Digital Ltd

Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord).

For more information please contact: Unique Digital Ltd +44 (0)7961 187331  or

Further information at:


Unique Digital ❤ making software for the entertainment industry.

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