Bio Rex deploys Unique’s Smart Trailering

21·06·17 News

Helsinki – June 21st 2017


Bio Rex has signed a new agreement with Unique Digital for the award-winning software Smart Trailering™ centralised trailer planner.
Using Unique Digital’s innovative Smart Trailering™ software, the Bio Rex trailer pre-show is created centrally for the entire estate and delivered to all sites in a single coordinated workflow.


Smart Trailering’s intelligent trailer library enables optimal trailer and marketing content placement, in addition to full management of in-house DCP content and overall show structure.


“At Bio Rex, we’re always looking to leverage new technology and solutions to provide our audience with an excellent cinema experience. Smart Trailering from Unique Digital enables us to increase our operating efficiency while the system ensures the pre-show is tailored for the Audience” said Aku Jaakkola CEO of Bio Rex Cinemas.


“Bio Rex are yet again at the forefront of embracing the latest technology in their estate, by combining Smart Trailering with RosettaBridge TMS™, RosettaNet™ and Basekey™, Bio Rex are now close to a fully autonomous workflow for their Cinema circuit. We look much forward to continue keeping Bio Rex on the front lines of Cinema innovation in Finland” said Nina Tryggvadottir, Sales Manager at Unique Digital.



About Bio Rex

Bio Rex have been in business since 2004 in current form. They have pushed digitalization in Finland by being the leader in bringing in new equipment, and the first 3D screen in Finland was in Bio Rex site Hämeenlinna. Bio Rex are currently operating 8 sites, and will open next new site in late fall in Hyvinkää. Bio Rex are the second largest operator in Finland and a market leader in small and mid-sized cities.


For more information,


About Unique Digital Ltd

Established 20 years ago, Unique Digital are the leading supplier of products and services to the Digital Cinema Industry with offices in Dublin, Manchester, London, Bergen and Vilnius. Products are tailored for Exhibition, Distribution and Cinema Advertising Sales companies including RosettaBridge TMS, RosettaNet (Theatre Management Systems), Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering, amongst others.


We ♡ making software for the entertainment industry

For more information, +44 7961 187331 / /